Marketing Specialist

Marketing Specialist

Tentang Perusahaan
Oakberry

Deskripsi Pekerjaan
The Marketing Specialist is responsible for planning and executing marketing initiatives that strengthen Oakberry's brand presence, drive customer traffic, and support business growth. This role will lead marketing campaigns for new store openings, promotions, partnerships, and brand activations while ensuring all marketing activities align with the brand's global standards. This position is based in Jakarta and may require occasional travel to store locations as needed.

Tanggung Jawab

• Plan and execute marketing campaigns to increase brand awareness and customer engagement.
• Lead and coordinate marketing activities for new store openings, including launch campaigns, promotional materials, partnerships, and event execution.
• Develop and manage content for social media, digital platforms, and in-store marketing materials.
• Work closely across departments, franchise partners, and external stakeholders to ensure successful campaign execution.
• Build and maintain relationships with media, influencers, and strategic partners.
• Monitor campaign performance, analyze results, and provide recommendations for continuous improvement.
• Conduct market and competitor research to identify trends and business opportunities.
• Manage the marketing calendar and ensure all campaigns are delivered on schedule.
• Ensure brand consistency across all marketing channels and customer touchpoints.
• Support promotional events, community activations, and collaborations to strengthen Oakberry's brand presence.

Kualifikasi

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 2–3 years of experience in a marketing role.
• Experience in the F&B, retail, or hospitality industry would be a plus.
• Experience supporting new store or grand opening marketing campaigns would be an advantage.
• Strong understanding of digital marketing, social media, and brand activation.
• Excellent communication, project management, and organizational skills.
• Fluent in written and spoken English.
• Creative, proactive, and able to work in a fast-paced environment.
• Willing to travel and conduct regular store visits across multiple locations as required.