Marketing Campaign & Event Associate at Corporate IT&IS

Marketing Campaign & Event Associate at Corporate IT&IS

Deskripsi Pekerjaan

• Develop annual, quarterly, and monthly marketing campaign plans aligned with business objectives.
• Create integrated online and offline marketing campaign strategies by conducting market research, competitor analysis, and customer insight analysis.
• Generate creative campaign concepts and promotional initiatives to support customer acquisition, engagement, retention, and revenue growth. Execute end-to-end marketing campaigns across multiple channels.
• Execute end-to-end marketing campaigns across multiple online and offline channels.
• Coordinate campaign timelines, deliverables, stakeholders, and execution schedules while monitoring campaign progress, resolving execution issues, and optimizing campaign performance.
• Plan, coordinate, and execute online and offline marketing events and brand activation programs.
• Manage event vendors, venues, logistics, production, and operational requirements.
• Prepare event timelines, run sheets, operational checklists, and oversee event setup, execution, and post-event dismantling.
• Evaluate event performance and prepare post-event reports with actionable recommendations.
• Collaborate with Product, Creative, CRM, Engineering, Merchant, and Business teams, as well as external partners, agencies, and vendors.
• Support cross-functional marketing initiatives and ensure effective communication among all project stakeholders.
• Track and analyze campaign and event performance using marketing analytics tools to identify optimization opportunities and improve campaign effectiveness.
• Prepare campaign performance reports, business insights, and management presentations.
• Monitor campaign budget utilization and ensure efficient budget allocation.
• Utilize AI tools to improve productivity, campaign execution, and marketing performance.
• Leverage AI for campaign ideation, market research, copywriting, reporting, presentation development, and workflow optimization while exploring new AI solutions to enhance marketing effectiveness.

Kualifikasi Minimum

• Excellent communication skills, both verbal and written, with strong creative thinking and ideation capabilities.
• Result-oriented mindset with strong business acumen and commercial awareness.
• Strong interest and passion for marketing campaigns, brand activations, and online and offline event management.
• Demonstrates strong ownership, accountability, and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Possesses excellent teamwork and stakeholder management skills, with empathy when working with internal and external stakeholders.
• Highly adaptable and agile, with the ability to thrive in a fast-paced and dynamic environment.
• Sharp, proactive, and energetic, with a positive can-do attitude.
• Able to work independently while maintaining strong collaboration and alignment across teams
• Experience, curious and proactive in learning new technologies, especially AI technology

Tentang Perusahaan

Kompas Gramedia, through its more than 50 years of history, is striving for one goal: enlightening and empowering Indonesia. To ensure that we are able to serve the nation for another 50 years, we are undergoing a digital transformation; strengthening and expanding our solid business pillars by developing new digital business initiatives.

Our vision is to enlight all the people in Indonesia with all the knowledge we have.