KOL Specialist

KOL Specialist

WE’RE HIRING!
KOL Specialist
📍 Location : Malang, East Java

ABOUT US :
Established in 2024 in Malang, Indonesia, PT Dua Pendekar Ayam is the powerhouse behind Dikichi — a bold fried chicken brand on a mission to serve high-quality, affordable fried chicken to the masses.
Our ambition? To become Indonesia’s No. 1 fried chicken brand and take it global.
At PT Dua Pendekar Ayam, culture is everything. We’re bold, fun, and impact-driven. Speed, resilience, agility, collaboration, and extreme ownership are not just values — they’re how we win. Here, people don’t just work. They grow, lead, and thrive.

ABOUT THE ROLE :
We're looking for a highly organized, creative, and relationship-driven KOL & Influencer Specialist who understands that the right creator partnerships can significantly accelerate brand awareness, customer engagement, and business growth.
This role is more than just finding influencers. You'll become the driving force behind our influencer marketing initiatives—building meaningful relationships with creators, executing impactful campaigns, and ensuring every collaboration delivers measurable business results. From identifying the right KOLs and negotiating partnerships to monitoring campaign performance and reporting insights, you'll play a key role in strengthening Dikichi's digital presence.
You'll work closely with the Marketing, Creative, Operations, and Finance teams, as well as external creators and agencies, to deliver engaging campaigns across multiple digital platforms. If you're passionate about social media, love spotting the next viral trend, and enjoy building win-win partnerships, this role is for you.

WHAT YOU'LL DO:

• Build Strategic KOL Partnerships – Identify, evaluate, and curate relevant Nano, Micro, Macro, and Mega creators across multiple social media platforms that align with our brand objectives.
• Own the KOL Database – Build, maintain, and continuously update an organized database of creators, including rate cards, engagement metrics, audience profiles, and campaign history.
• Drive End-to-End Creator Collaboration – Initiate outreach, manage communications, negotiate rates, deliverables, content usage rights, and campaign timelines to create mutually beneficial partnerships.
• Manage Campaign Administration – Handle contracts, campaign documentation, payment requests, and administrative processes accurately and on schedule.
• Translate Creative Briefs into Great Content – Work closely with internal teams to convert marketing objectives into clear and engaging creator briefs that encourage authentic, high-performing content.
• Monitor Campaign Execution – Coordinate product seeding, oversee content production, review draft submissions, ensure brand guideline compliance, and manage campaign timelines from start to finish.
• Measure Campaign Performance – Track campaign performance through key metrics such as Reach, Impressions, Engagement, CTR, and GMV, then prepare comprehensive post-campaign reports with actionable insights.
• Stay Ahead of Digital Trends – Monitor social media trends, platform algorithm updates, creator movements, and viral content formats to continuously improve campaign effectiveness.

YOU'RE A GREAT FIT IF YOU :

• Hold a Bachelor's degree in Marketing, Communications, Business, or a related field.
• Have 1–3 years of experience managing KOL or influencer marketing campaigns within a brand, digital agency, or creative agency.
• Possess a strong and ready-to-activate network of Indonesian creators across multiple social media platforms.
• Have excellent negotiation and relationship management skills to build long-term partnerships with creators and agencies.
• Are highly organized and able to manage multiple campaigns, timelines, and stakeholders simultaneously.
• Are proficient in Google Sheets or Microsoft Excel for campaign tracking, reporting, and data analysis.
• Understand influencer marketing metrics such as Reach, Impressions, Engagement Rate, CTR, ROI, and GMV.
• Have strong communication skills and can effectively coordinate with creators, agencies, and cross-functional internal teams.
• Stay up to date with Indonesian social media trends, internet culture, memes, viral content, and platform algorithm changes.
• Are proactive, creative, detail-oriented, and thrive in a fast-paced, performance-driven environment.
• Have experience in the retail, food & beverage, lifestyle, or consumer brand industry — you understand how creator collaborations can drive both brand awareness and sales.

WHY THIS ROLE MATTERS :
Behind every successful digital campaign is the right creator partnership that inspires people to discover, engage with, and trust a brand. As our KOL & Influencer Specialist, you'll play a key role in connecting Dikichi with creators who can amplify our story and strengthen our presence across Indonesia's digital landscape.
As Dikichi continues expanding rapidly, influencer marketing has become one of our most important growth channels. Every successful collaboration, every engaging piece of content, and every data-driven campaign contributes directly to building stronger brand awareness, increasing customer engagement, and driving measurable business results.
We're looking for someone who's passionate about creator marketing, understands Indonesia's fast-moving digital culture, and is excited to build meaningful partnerships that help Dikichi grow faster than ever.