Branding Strategist Specialist
Branding Strategist Specialist
Requirements
- Bachelor’s degree in Marketing, Communication, or a related field
- 3–5 years of experience in branding/marketing (experience in retail F&B or FMCG is a plus)
- Proven experience in leading a team
- Strong understanding of brand strategy and consumer behavior
- Excellent communication skills, creative, and analytical thinking
- Able to work in a fast-paced environment
- Proficient in English (both spoken and written)
- Familiar with Meta Ads, Google Sheets, Google Slides, and TikTok Studio
Job Description
- Develop and execute branding strategies aligned with the brand positioning in the retail F&B market
- Oversee the implementation of brand identity across all channels (store, packaging, digital, and campaigns)
- Ensure consistency of brand experience across all outlets (visual, tone, and customer journey)
- Collaborate with Operations and Product Development teams for campaigns and new product launches
- Analyze brand performance (awareness, engagement, foot traffic, and sales impact) and provide strategic insights
- Manage and supervise the branding/design team (if any)
- Develop creative campaigns (seasonal promotions, new menu launches, festive campaigns)
- Conduct competitor analysis and monitor F&B retail industry trends
- Control and manage branding budgets effectively and efficiently
- Ensure visual merchandising standards across all outlets align with brand guidelines