MARKETING

MARKETING

1. Social Media & Content Management

• Develop a content calendar to outline monthly posting schedules across Instagram, TikTok, Facebook, and Google My Business.
• Produce high-quality creative assets, including taking picture and shooting short-form videos (Reels/TikToks) of dishes, events, and behind-the-scenes action.
• Write compelling copy and captions that reflect the restaurant’s brand voice, using relevant hashtags and local keywords.
• Engage with the community by responding promptly and professionally to direct messages, comments, and online reviews.

2. Marketing Strategies & Campaign Execution

• Design promotional programs, such as holiday discounts, menu bundles, or happy hour specials, to boost daily sales.
• Manage influencer marketing by identifying, pitching to, and coordinating collaborations with local food bloggers and Key Opinion Leaders (KOLs).
• Run targeted digital ads using Meta Ads Manager (Instagram/Facebook) and TikTok Ads to reach local audiences and food enthusiasts.
• Coordinate offline marketing materials, working with graphic designers or printers to create physical menus, banners, flyers, and table tents.

3. Analytics & Performance Tracking

• Monitor social media metrics, including engagement rates, follower growth, website clicks, and campaign ROI.
• Analyze viral food trends and competitor strategies to keep the restaurant's marketing fresh and relevant.
• Prepare monthly reports for management, highlighting successful campaigns and outlining data-driven suggestions for future growth.